Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your
Category: Social Media
How to Use Social Media for Crisis Communications and Emergency Management
On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre of a major crisis, the pressure
Staying Connected During a Crisis—A Quick Note From Our CEO
By now, you have noticed a flood of e-mails and blog posts from corporations about their reaction to COVID-19. All the news about the economic
20 LinkedIn Statistics That Matter to Marketers in 2020
This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. While people keep their eyes on the big-name platforms for signs of saturation,
10 Instagram Best Practices You Should Be Following in 2020
Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new ways to engage users. For breakout
130+ Social Media Statistics that Matter to Marketers in 2019
Social media statistics are a key ingredient in any social media marketing strategy. And by ingredient we mean they’re like the cilantro in your salsa:
How to Schedule Tweets to Save Time and Engage Your Audience
Scheduling your tweets is a game changer. You can give your audience a consistent stream of content without having to manually send tweets at odd
There Are More Social Media Users Today Than There Were People in 1971
There are 3.8 billion people using social media today—more people than there were on the entire planet in 1971. In 2020, 3.8 billion is nearly
How to Create a Social Media Content Calendar: Tips and Templates
A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like a big commitment at first, but
100+ Social Media Demographics that Matter to Marketers in 2020
Understanding social media demographics—the different audiences that each platform has the potential to reach—allows you to: How? Simple: The best social media marketers know where