If you’re a brick-and-mortar business you’re probably already familiar with the ups and downs of turning digital marketing into real foot traffic. Today, we’re looking
Category: Social Media
How Hootsuite Integrates Our Paid and Organic Social Strategy
Organic and natural and paid out social—they’re the peanut butter and jelly of internet marketing. Together, they’re an unstoppable duo—a classic mixture that can win
How to Conduct a Social Media Audit (Includes Free Template)
If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media
How to Measure Your Success
Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to
How to Schedule Instagram Stories: A Step-by-Step Guide
*Note: Hootsuite users will be able to schedule Instagram Stories starting in summer 2020. This article explains how to use the scheduling tool when it’s
How to Manage Multiple Social Media Accounts for Business (or Clients)
Having to manage multiple social networks using different apps is time-consuming and inefficient. The amount of time you spend opening and closing tabs adds up
LinkedIn Elevate is Shutting Down. Here’s What You Need to Know.
As you may possibly have read, modifications are coming to LinkedIn’s Elevate this yr. LinkedIn has declared it is integrating Elevate into Pages, and that
Social Media Security Tips and Tools to Mitigate Risks
With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear,
Instagram Automation Tools, Software, and Tips to Do It Right
At some point, many busy social media marketers may be tempted to try an Instagram automation tool. This can be a tricky. Much of the
How to Use Instagram Stories to Build Your Audience
How do you know when you’re using Instagram Stories like a professional? The short answer is: you’ll see it in your analytics. For the long